I'm called on to collaborate on issues with clients and finding attainable solutions, instead of telling people what they want to hear.
Data-driven design allows us to use insights from your specific audience to tailor the user experience. The most effective, high-converting sites serve the user’s needs first. Data-driven design helps us move beyond best practices and combat assumptions.
As you grow, your designs should grow with you. Every interface designed by me is built based on components. This allows you to swap items in and out as you grow, while testing components and optimizing quickly.