MBA, Senior Product Designer + Software Engineer

Elevating User Experience with Strategic Product Design—Specializing in Growth, Accessibility, and Global Impact.
"Unlike most consultants, I don't assume I know everything. I believe every brand has its own story and heritage that deserves to be carefully understood and explored. My approach is about learning from your brand and working together to create the best solutions"
100+ brands have increased their revenue with me

What I can do

UI/UX Design

UI design focuses on the look and feel of your product, while UX design impacts how users interact with it. A strong UX can boost user retention by 50-100%, directly driving revenue growth

Web Development

In today's digital age, your website shapes 95% of a user's first impression. Quality web design can cut your bounce rate below 35%, significantly impacting your bottom line.

Visual Identity

No matter how big or small your company is, brand guidelines are essential for keeping your brand consistent. Without them, your brand can change in ways that might hurt its value and reputation.

Logo Creation

Why is a logo important? It grabs attention, makes a strong first impression, and forms the foundation of your brand identity. A memorable logo sets you apart from competitors, builds brand loyalty, and meets audience expectations—all of which drive revenue growth.

Conversion & Growth

I transform confusing buyer journeys into seamless, intuitive experiences that boost user satisfaction and drive repeat business. By optimizing touchpoints, I reduce the need for heavy marketing, ensuring a smooth and engaging journey for your customers.

Selected Works

The Magic of
Good Design

Retention
Websites with better user experiences see growth rates nearly 2 times higher than those that don't focus on design (​FounderJar). Additionally, 88% of online users are less likely to return after a bad experience​(HostAdvice).
Conversion
User-friendly designs can improve conversions by up to 83%​ (HostAdvice). The average e-commerce conversion rate is around 2-3%, but good design can help boost this rate by 66% (HostAdvice.)
Monetization
Personalization features, like product recommendations and tailored emails, can increase sales. AI-driven personalization can improve sales by 15-20%, while targeted emails can lead to 6x higher transaction rates​(Nudge).
Carlos

Podcast Appearances

Exploring Unconventional Wisdom with Carlos Lastres I E 261
Chinese Startup Culture & Putting the Minimum into MVP
Insights with a Senior Product Designer
The life of a UX Design Nomad
The Boot-Strapped Brand Podcast
Horizons with Designer Carlos Lastres
Product Design & Biohacking with Carlos Lastres
UX Perspectives from an Expat living in China

TEDx Speaker

Recognized Articles

Designers are also Superheroes
Design is everywhere and in everything. Take a look around you as you sit at home reading this, the phone...
What is Digital Product Design?
Design is everywhere; just look around you. Mostly everything tangible or digital at this very moment was an idea...
The Difference Between UX and UI Design
X and UI design? We know it can seem confusing or even intimidating for those entering the world of digital...
5 Things you Need to Know to Become a Successful Product Designer
Let’s face it, launching a career or pursuing a new job can be challenging in today’s digital age, where competition...
Understanding the Basics of Design Thinking
n his book The Sciences of the Artificial, Herbert Simon started what we now refer to as design thinking...
What is Digital Product Design?
Design is everywhere; just look around you. Mostly everything tangible or digital at this very moment was an idea...
How To Communicate With Your Team Effectively
There is no such thing as too much communication when you are working with...
Interview from Authority Magazine — Carlos & Remote Working

Some of the testimonials

Carlos handled all of our product design and frontend UI/UX work during rapid development of our job board platform. I highly recommend him!

Justin
Founder

Carlos has contributed so much in bringing Web3Auth' UX forward, really appreciate all the work he has done.

Leonard
Founder

It's always a pleasure to work with Carlos. He has good communication skills. He can transform ideas into designs and implement those designs in a clean and nice Front-end.

Gertjan
Lead Software Engineer

A great marketing director makes your job easy and that's what Carlos did. He's extremely organized, highly communicative, and efficient in all aspects of his role.

Natasha
Copywriter

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