Creative Director, Designer, Digital Nomad

I'm Carlos Lastres

My mission is to change the world
through creative thinking, innovative marketing & exceptional design.

DocCafe.comJolt TalksWeWork HangzhouTEDx TalksAcademicLabs Belgium
A Costa Rican native and current China transplant...

MBA, Software Eng + Creative Director

Living as an expat in Shenzhen, I'm always out of my comfort zone - which has allowed me to stretch my design, marketing, and creative skills.

Professionals are entrusted with increasingly complex and impactful challenges.

However, the system of design education does not always prepare students for these challenges. Let me guide you and your company toward unimaginable success.

Passionate about the future.

Experiential design, strategy, and marketing.

Unlike most consultants, I don’t come assuming that I know everything and that I'm only here to teach. For me, each brand has its own roots and heritage that have to be understood, interpreted, and examined carefully.

The Secrets of Marketing.

Clicks don't equal conversions

You likely aren’t focused on the most important part of digital advertising: the post-click conversion.
UI Components
User Experience Process
Design Strategy.

User experience process

  • 1
    Research
  • 2
    IA & Wireframes
  • 3
    User Testing
  • 4
    Look & Feel Design (UI)
  • 5
    Prepare for Development
Social Media.

I can help you with

  • 1
    Account Management
  • 2
    Social Media Advertising
  • 3
    SEO & Audits
  • 4
    Community Management & Localization
  • 5
    Influencer Marketing
Services
Helping companies all over the world.

The beauty of design thinking appears when we accept that much of reality is ineffable -and so to understand it, we can't rely on words alone.

Master in UI

I have created beautiful and functional UI elements that will improve the usability of your idea or product.

UI Components
I'm here to help you

I'll help you end-to-end in building products that delight and deliver.

International Speaker

TEDxZJSU 2019

Design Thinking Coach

I love to apply Design Thinking to help companies expand upon their creative, design, and project management processes.
World Class UX/UI

First and foremost

I think about the end user. How will the product improve their lives? 
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Small Enough To Care,

Big Enough To Deliver

Over 80 projects
12 years of experience
International Talent
Awarded in Hangzhou & Shenzhen, China as one of the most talented foreigners
Digital Nomad
Traveling the world capturing new knowledge and keeping my ideas fresh

Ready to Start?

Let's talk about

how I can help you to build or improve your idea
Talk to me