Key Responsibilities of a Product Designer

A product designer is responsible for creating and shaping the user experience of a product. This includes everything from the layout and visual design to the interactions and functionality. They work closely with other members of the product team, including developers and stakeholders, to ensure that the product meets the needs of the user and the business.

Here are some of the key responsibilities of a product designer:

  1. Research: A product designer needs to understand the needs and goals of the users. They conduct user research, analyze data, and gather feedback to inform the design process.
  2. Ideation: Based on the research, the product designer generates ideas and creates concepts for the product. They collaborate with the team to refine the ideas and create a vision for the product.
  3. Prototyping: A product designer creates prototypes to test and validate the design concepts. They use tools like Sketch, Figma, or Adobe XD to create wireframes, mockups, and prototypes.
  4. Testing: Once the prototypes are ready, the product designer conducts user testing to get feedback on the design. They use this feedback to refine the design and improve the user experience.
  5. Collaboration: Throughout the design process, the product designer collaborates with other members of the product team, including developers, project managers, and stakeholders. They communicate their design decisions and work together to ensure that the product meets the business goals.
  6. Iteration: Design is an iterative process, and a product designer is constantly refining and improving the design. They take feedback from users and stakeholders and make changes to the product to improve the user experience.

In summary, a product designer plays a critical role in creating products that meet the needs of the user and the business. They are responsible for the user experience, from research and ideation to prototyping and testing. They collaborate with the team and iterate on the design to create a product that is functional, usable, and delightful.


What are some of the day-to-day activities and deliverables of a product designer?

On a daily basis, product designers wear many hats. We're actively collaborating with various cross-functional partners through activities like stakeholder interviews, requirements workshops, brainstorming sessions, and user research. We use that input to craft user stories, journey maps, wireframes, prototypes, and high-fidelity mocks. We also create guidelines for UI and UX consistency across features. Throughout the process, we're advocates for the user by promoting simplicity, clarity, and delight in every customer interaction.

How much influence does a product designer typically have over the roadmap and product strategy?

In terms of influence, there's a misconception that product designers simply make things look pretty. But the reality is we have a strategic seat at the table when it comes to the product vision. We provide insights that impact roadmap prioritization. We draw on our user empathy, industry knowledge, and business acumen to push for solutions that solve real customer needs balanced with business goals. Our perspectives carry weight because we represent the voice of the customer.

What background, skills or prior experience is required to become a product designer?

As for prerequisites, strong communication skills are essential given the highly collaborative nature of the job. A design portfolio demonstrating user-centric problem solving is a must. Backgrounds in visual, UI/UX design are preferred. But people come from all different experiences - researchers, engineers, product managers. The keys are creativity, empathy and a passion for designing excellent end-to-end experiences. Familiarity with design tools and methods is important, but those can be learned on the job. Curiosity and strategic thinking are innate strengths that make great product designers.