It's clear that product design has been on the rise in recent years. While UX design used to be the go-to buzzword for creating great digital products, product design has been gaining more and more traction. In this blog post, I'll explore why product design is overtaking UX and what this shift means for the industry.
First, let's define what we mean by product design and UX design. UX design is focused on creating an optimal user experience, while product design takes a broader view of the entire product and its ecosystem. Product design involves not just the user experience, but also the business goals, brand identity, and technical feasibility of the product.
One reason why product design is becoming more prominent is that businesses are realizing the importance of having a holistic view of their products. They're recognizing that a great user experience is just one piece of the puzzle. They also need to consider the business goals, technical constraints, and brand identity in order to create a successful product.
Another reason why product design is overtaking UX is that technology is advancing rapidly, and products are becoming more complex. A great user experience is no longer just about creating a simple, intuitive interface. It's about creating a seamless experience across multiple touchpoints and devices. Product designers are equipped to handle this complexity by taking a broader view of the product and its ecosystem.
Finally, product design is overtaking UX because it's a more collaborative and cross-functional approach. Product designers work closely with business stakeholders, developers, and other team members to create a successful product. They're able to bridge the gap between design and development and ensure that the product is not just aesthetically pleasing, but also feasible and scalable.
So, what does this shift mean for the industry? It means that UX designers need to adapt and broaden their skill set. They need to understand business goals, technical feasibility, and brand identity in order to create successful products. It also means that UX and product designers need to work closely together and collaborate in order to create a seamless product experience.
In conclusion, product design is overtaking UX because it takes a broader view of the product and its ecosystem. It's a more collaborative and cross-functional approach that's better suited to handle the complexity of modern digital products. As a UX designer, it's important to understand and adapt to this shift in order to stay relevant and create successful products.